I had no idea what I was getting into when I signed up for this. I had previously done a few of Brendon Burchard's online courses and loved them, and since this event fitted into my calendar perfectly (another event ended 1 day earlier in Las Vegas and I could fly back from SF after attending this event in Santa Clara), I decided to go for it.
Mainly, I wanted to see Brendon Burchard live; I did not know what I did not know.
What is Experts Academy Live: " Brendon Burchard and the world’s most experienced influencers as they share their business models, audience growth strategies, social media campaigns, and modern monetization strategies for book deals, online sales, sponsorships, brand deals, documentaries, appearances, and partnerships." source
Wow. I never realised how many coaches there were. The first day was spent understanding how these 'Experts' business work, and why you can do a lot of good in the world by being an expert.
My key distinctions:
1. Getting the framework for how I can build an 'Experts' business. This really helped me to understand how the funnel and value ladder works. This was the biggest thing for me, because it made me realise how much I resonated with the mission of being a coach/speaker/advisor/educator that is of service to others.
2. Opt-in, Value, Offer. This principle was reiterated countless times and is extremely effective because it encourages you to provide a lot of value before making an offer.
3. The first year will be tough, you will be figuring things out.
My action steps:
1a. Launch an Online Course within 45 days (I launched https://www.wayneyap.sg/secrets-offer within 35 days, check it out here)
1b. Build out a funnel, film videos, add bonuses, understand email-marketing and writing copy, and about 100 other things related to an online course.
2. Signed up for Brendon's High Performance Mastermind with Dean Graziosi and Ethan Willis. I will review this event soon.
Pros: Brendon was an amazing teacher from stage. There were a few other great speakers such Roger Love (Voice Coach) and Bo Eason (Speaking Coach). Great entry point into learning how to be a Coach/Expert.
Cons: I encountered a few 'fake experts' and 'fake gurus' that didn't really know what they were talking about but trying to sell
Summary: Brendon gave a lot of useful strategies and frameworks for how to think about things. I thought he did an amazing job at making the Coaching and Expert industry accessible to many. Before I attended this event, I thought of being an Expert and doing lots of Social Media campaigns as scary, but I no longer think so.
If you would like to see how I journal my thoughts, click here.
p.s. -----To help you increase your learning by 10X, I have created a Learning Filter (which I used to journal my thoughts above).